Highlight Brings Location-Based Ice Pops To SXSW

Last year, to market the Highlight app the founders walked around Austin in company t-shirts telling people about the service. This year Highlight is doing a little bit more, by renting an ice cream truck and cruising around town handing out ice pops. But they're also using the promotion as a way to show off the app's new picture feature.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Ag9JGw-HYEI/

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